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Digital campaign on Facebook




Buzz Marketing can work with you to create an effective campaign that really creates a buzz!

An advertising campaign is used to achieve a defined set of goals. For example, your business may wish to raise brand awareness, launch a product, increase your social media profile, drive traffic to your website or increase your rate of conversions and sales. A critical part of the campaign is deciding on the theme or message that will be communicated in the promotional activities.

Client: Fairy Flowers 

The goal

Fairy Flowers approached Buzz Marketing about running a Valentines Day campaign to increase both their sales and Facebook followers. We based the campaign on the idea that while most women receive much-appreciated red roses on Valentines Day, this is actually not their preferred bouquet. This successful campaign increased sales by 50% from the same day the previous year.

The plan

We designed a Facebook cover photo and created a Facebook album consisting of eight stunning Fairy Flowers bouquets. We then decided on a love song theme to name each one.
For example, a beautiful mix of lilies, roses, chrysanthemums and celosia was called ‘Crazy For You’; we named a bouquet of cheery sunflowers ‘You Are The Sunshine Of My Life’; and a traditional bouquet of red roses was ‘Kiss From A Rose’.
  • We invited Fairy Flowers’ Facebook followers to look through the album and like their favourite bouquet or bouquets.
  • We also suggested they tag their partner if they wanted to drop them a hint!
  • This was complemented by an in store poster with voting forms.
  • During the campaign Buzz Marketing kept an eye on the comments, ran a Facebook advertisement and posted on Fairy Flowers Facebook page.
  • The results were reported to the business owner & she was very happy.

The results

Facebook followers increased by 300 and engagement in the competition was encouraged by suggesting people tag in their partners so each knew the boutique they preferred. This successful campaign increased sales by 50% from the same day the previous year. It worked!

Desktop advert on FBInstore poster

Designed by Buzz Marketing!