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Branding is not just a logo!

Branding can be described as what your company does and how it behaves. Your brand tells your customers what you stand for; perhaps it’s quality, innovation, value for money, good business ethics, eco-friendly products or fantastic customer service. Ideally it should promote a strong connection with your customers and encourage loyalty. How both customers and prospects feel about your brand is determined not only by their experiences, but their perceptions. Some of these you are able to influence and others you can’t. Buzz Marketing can help you define your brand and work with you so your brand remains consistent in all areas of your business. Staying focused on what your brand stands for will ensure your customers feel they can depend on your products or services and keep them coming back for more. Once you have a great plan then you can choose the perfect business name and logo, which is the visual representation of your brand.
  • What would you like clients to know about you?
  • What first impression would you like clients to have?
  • How do you think your colleagues perceive you?
  • What personal values do you bring to your work?
  • Describe your current average client.
  • How do most clients feel when you first meet them?
  • What do clients need from you in a practical and professional sense?
  • What emotional support do clients need from you?
  • Describe your preferred dream client.
  • Where do your preferred clients live or work?
  • What service can a client expect from you?
  • What can you offer a client that most others can’t?
  • What do other professionals do that you don’t like?
BUZZ created the following:
  • New branding strategy
  • Updated logo graphics & fonts
  • Promotional DLs with photography
  • Vehicle & site signage
  • Copywriting and marketing content
  • Brochure and booklet designs
Company attributes & values:
  • Dedicated
  • Attention to detail
  • Considerate
  • Good time management
  • Clear communication
  • Solutions orientated
A partnership with Qualitas Builders will ensure expert advice and professional guidance, minimising the stress around building your home. Qualitas Builders is dedicated to providing comprehensive project management, delivering you a superior home on budget and on time.
-Amanda & Bryce Chisholm of Qualitas Builders
August 2015 DL Qualitas Builders

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