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Google Analytics terms

 

 

 

Understanding the terms

 

Google Analytics help business owners learn more about their customers behaviour on a website and if Adwords are converting into sales. 

 

 

 


Google Analytics terminology explained:

  • Visits – This number represents individual IP addresses visiting a site. The number of visits resets after 30 minutes, so one person visiting your site twice within a half hour still calculates as one visit, but the same person coming twice two hours apart will register as two visits.
  • Pageviews – The number of times individual site pages have been viewed
  • Pages/visit – The average number of pages users view on a site
  • Bounce Rate – The percentage of users that leave after viewing only one page (Note: Other stat systems define bounce rate based on the time period of the visit, so keep this distinction in mind if comparing stats between two different systems)
  • Average Time on Site – The amount of time users spent on a site
  • New Visits – The percentage of first-time site visits
  • Direct Traffic – Site traffic that arrives at a site from a URL typed into a browser or from a bookmarked link
  • Referring Sites – Websites that send traffic to a site by providing referral links • Search Engines – Traffic that arrives to a site through search engine results


Google Analytics terms

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