Content for your audience.
New research highlights the difficulties traditional media groups have aligning the right audience with relevant marketing messages. The generalised nature of traditional demographics places people into age, gender and income stereotypes, driving media ratings and the cost of advertising.
This research is tracking new trends for users of online forums; they venture out of their safety zones and explore more opportunities through interests, taste communities and connecting ideas. Facebook promotions are perfect to target new customers and reconnect with existing ones.