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Author Archive | Michelle Douglas

Manage your online reviews

  The importance of customer reviews    Online reviews are a powerful influence on consumer behaviour.Allowing and encouraging people to review your business instills trust and gives a new customer the confidence to make a purchase. A US-based survey (BrightLocal 2017 Review Survey) found: 97% of consumers looked online for local businesses in 201785% of consumers trust online reviews just […]

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How to use hashtags effectively

   How to use hashtags so your content can be found   Hashtags are a great way to categorise your social media content and make it more easily discovered by your preferred audience.  While most people know what they are, they don’t know how to use hashtags well. Hashtags help social media users find relevant content and connect […]

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Increase website traffic

    How to…increase your website traffic!  Notice: JavaScript is required for this content.  Get more visitors to your website from search enginesTo get more website traffic and help your search engine rankings, your website needs great content, and you should regularly add new customer-focused information. Follow our to-do list so you don’t miss out on opportunities to attract […]

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Get referrals and sales leads

  How to…get referrals & sales leads   Notice: JavaScript is required for this content.  Create content that helps you get more sales leadsThe content on your website and social media channels should appeal to your target market and attract potential buyers researching your products and services online. Use the to-do list below to help boost […]

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Promote a product or service

    How to…promote a product or service!   So you have a great product or service… now what?Many business owners ask us what they should be doing to get the word out about their products or services. Regardless of whether you’re launching something brand new, or have a sales focus for the month, your basic to-do […]

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Write your marketing message

DAY 1: Improve your home page by making the images and copy very obvious and compelling, with a clear marketing message. To get the most benefit from the time and money you invest in marketing, you need to make sure the right message is getting to the right people. Start by thinking about who you want to […]

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Increase website traffic with SEO strategies

 Improve your website results with SEO strategies!Do you attract plenty of website visitors, but find that they’re not converting into customers or leads? Need to improve the visibility of your website in search engines? Want to outshine your competition? Contact us to discuss your SEO!   Search engine optimisation (SEO) SEO is used to increase the number of […]

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Marketing jargon explained

    Marketing jargon explained!    Ever sat there and wondered what on earth a marketing expert is talking about?Every industry does it; use jargon that the lay person doesn’t fully understand, or even understand at all! We want to help demystify marketing by explaining common terms in a way that anyone can grasp.   Marketing Glossary   AAlgorithm […]

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Use email automation to convert customers

   Email AutomationSo you’ve put in the work to attract people to your website and added lead generation opportunites to collect contact details.What do you do with them now?     Notice: JavaScript is required for this content.   Using email automation, we can set up campaigns to nurture and engage your leads, build relationships and […]

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Good graphic design speaks volumes

 Graphic DesignGood graphic design visually communicates your brand and message to your audience.   People experiencing your brand for the first time are looking for a connection – they want to know whether your product or service fits with what they are looking for. Within a matter of seconds they will know whether they want to […]

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