Why have a blog?
A blog is so much more than information. It's a valuable tool that helps your business engage with its customers.
By having a blog with useful and interesting information on your website, you won’t just attract more visitors and generate new leads, but often you'll be seen as an expert in your field. Plus search engines love content with lots of keywords and phrases, so it can also be used to boost your website’s SEO ranking.
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Tips for creating your own blog
What should you blog about?
There are two important things to take into consideration: your audience and the topic. Think about who your target audience is and put yourself in their shoes to understand what they'll find interesting and informative.
Don't make the mistake of blogging specifically about your products and promotions. Write about your industry, timely news topics, market trends, give expert advice and help to solve problems. Your customers will see you as a reliable source of information and come to you when they're ready to buy.
Catch’em quick!
Take the opportunity to prompt your readers to take action and catch them before they leave your website. You could get people to sign up to your database, have a giveaway or a download with more information, or let them know about a related promotion. Have your call-to-action at the end or to the side of your blog post. It should be easy to see, but not 'in your face'!
Keywords and SEO
Your blog needs to be more than a well written, easy to read story; it's also vital to include important keywords. Carefully chosen keywords will boost your SEO and attract potential clients. This is why we recommend not blogging about your products or services. The purpose is to attract people searching for information about your industry or a solution to their problem, rather than those searching for your company and what it offers. Plus you don’t want to be seen as pushy!
If you want to start a blog to build relationships with your customers and create opportunities for increased sales, make sure to contact us.
