A blog is so much more than information. It's a valuable tool that helps your business engage with its customers.
By having a blog with useful and interesting information on your website, you won’t just attract more visitors and generate new leads, but often you'll be seen as an expert in your field. Plus search engines love content with lots of keywords and phrases, so a blog can help boost your website’s SEO.
Tips for creating your own blog
Keywords and SEO
Your blog needs to be more than a well written, easy to read story; it's also vital to include important keywords. Carefully chosen keywords will boost your SEO and attract potential clients. This is why we recommend not blogging about your products or services. The purpose of your blog is to attract people searching for information about your industry or a solution to their problem, rather than those searching for your company and what it offers. Plus you don’t want to be seen as pushy!