The importance of customer reviews Online reviews are a powerful influence on consumer behaviour.Allowing and encouraging people to review your business instills trust and gives a new customer the confidence to make a purchase. A US-based survey (BrightLocal 2017 Review Survey) found: 97% of consumers looked online for local businesses in 201785% of consumers trust online reviews just […]
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How to use hashtags effectively
How to use hashtags so your content can be found Hashtags are a great way to categorise your social media content and make it more easily discovered by your preferred audience. While most people know what they are, they don’t know how to use hashtags well. Hashtags help social media users find relevant content and connect […]
Marketing jargon explained
Marketing jargon explained! Ever sat there and wondered what on earth a marketing expert is talking about?Every industry does it; use jargon that the lay person doesn’t fully understand, or even understand at all! We want to help demystify marketing by explaining common terms in a way that anyone can grasp. Marketing Glossary AAlgorithm […]
Good graphic design speaks volumes
By Michelle Douglas on 27/03/2018 in Advertising, Article, Blog, Branding, Featured Design, Graphic design, Print media, Services, Website
Graphic DesignGood graphic design visually communicates your brand and message to your audience. People experiencing your brand for the first time are looking for a connection – they want to know whether your product or service fits with what they are looking for. Within a matter of seconds they will know whether they want to […]
Your customer database is a valuable tool
The importance of a customer database If you don’t collect customer information or if the information you have is hidden away in paper files, or hopelessly out of date, you’re not taking advantage of a valuable marketing tool. Successful businesses are great at customer retention because they know you get better results from selling to […]
Stand out with professional photos
Professional photographyStand out from the crowd with fantastic images unique to your business. If you’re serious about showcasing your business in the best possible light, the value of professional photography can’t be overestimated.Why is high-quality photography so important?Fantastic images are great attention grabbers. People will spend more time on your website if they like […]
Share lots of info quickly with video
A great marketing video is all in the planning! Video is a great medium for advertising, showcasing products, testimonials & keeping customers informed on your website and social media. Notice: JavaScript is required for this content. People are consuming more online video content than ever before. Videos are a great […]
Branding is not just a logo!
BrandingBranding can be described as what your company does and how it behaves. Your branding tells your customers what you stand for. Perhaps it’s quality, innovation, value for money, good business ethics, eco-friendly products or fantastic customer service. Ideally your branding will promote a strong connection with your customers and encourage loyalty. How both customers and […]
Your personal brand is your reputation
Building a Personal Brand Branding should help you stand out and tell people what you stand for. While a branding strategy is expected for businesses, it’s just as important to build a strong personal brand. Your brand is your reputation; it’s about establishing yourself as an expert in your field, building credibility and […]
Google Analytics terms
Understanding the terms Google Analytics help business owners learn more about customer behaviour on a website and whether Adwords are converting into sales. Google Analytics terminology explained:Visits – The number of individual IP addresses visiting a site. The number of visits resets after 30 minutes, so one person visiting your site twice within […]