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Write your marketing message

DAY 1: Improve your home page by making the images and copy very obvious and compelling, with a clear marketing message. To get the most benefit from the time and money you invest in marketing, you need to make sure the right message is getting to the right people. Start by thinking about who you want to […]

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Search engine optimisation SEO

 Search engine optimisation (SEO) SEO is used to increase the number of visitors to your website from search engines. To help your search engine rankings, ensure your website has great content, and regularly add new customer-focused information.  Make sure you don’t miss out on opportunities to attract new customers!  In New Zealand, most people use Google to find information, solve a […]

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Marketing jargon explained

    Marketing jargon explained!    Ever sat there and wondered what on earth a marketing expert is talking about?Every industry does it; use jargon that the lay person doesn’t fully understand, or even understand at all! We want to help demystify marketing by explaining common terms in a way that anyone can grasp.   Marketing Glossary   AAlgorithm […]

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Graphic design

 Graphic DesignGood graphic design visually communicates your brand and message to your audience.   People experiencing your brand for the first time are looking for a connection – they want to know whether your product or service fits with what they are looking for. Within a matter of seconds they will know whether they want to […]

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Lead generation

   Increase sales enquiries with lead generation     Notice: JavaScript is required for this content.    Add compelling interest to your website and attract potential customers. Nurture a relationship with them until they are ready to make a purchase.Why do I need lead generation? Today, most buyers spend time researching a product or service online before […]

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Customer database

The importance of a customer database     If you don’t collect customer information or if the information you have is hidden away in paper files, or hopelessly out of date, you’re not taking advantage of a valuable marketing tool. Successful businesses are great at customer retention because they know you get better results from […]

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Photography

Professional photographyStand out from the crowd with fantastic images unique to your business.     If you’re serious about showcasing your business in the best possible light, the value of professional photography can’t be overestimated.Why is high-quality photography so important?Fantastic images are great attention grabbers. People will spend more time on your website if they like […]

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Online directories

    Free online directories   If you’ve just had your first website built, or have a new URL, now is the perfect time to update your social media and current listings. With most consumers searching online, it’s crucial your business is listed in online directories.   It’s not enough to have a website, people need to […]

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Video marketing

   A great marketing video is all in the planning! Video is a great medium for advertising, showcasing products, testimonials & keeping customers informed on your website and social media.       Notice: JavaScript is required for this content.     People are consuming more online video content than ever before. Videos are a great […]

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