Customer communication



Customer communication


Communication is the cornerstone of human interaction. By effectively communicating with your customers you'll create stronger relationships, increase sales and get more repeat business and referrals.

Whether you’re speaking to customers in person or over the phone, writing to them by email or text, or adding content to your website and social media channels, your message or information must be easy to understand and act on. Above all, make sure you’re always authentic, honest and trustworthy.


Be fierce - Customer Communication Buzz Marketing NZ


Tips for better customer communication

Focus on the positive

Tell your customers how you can help them or make their lives easier, not what you can’t do or how inferior you think other products, or your competitors are. Learn how to cope with negative feedback. The best idea is to respond thoughtfully and promptly to a negative review, so others can see you are happy to fix any problems. See our advice on how to approach negative reviews.

Lose the jargon

Don’t leave your customers wondering what on earth you’re talking about; make sure to use words and phrases they’ll easily understand. Eg. throughout this website we actively try to remove marketing jargon, if we fail we link to our glossary of marketing terms

Get the tone right

Your brand needs to have a consistent tone for verbal, written and visual content. Don't be too formal or too casual - we find chatty yet professional usually strikes a good balance. Eg. If great customer service is your point of difference then be friendly and approachable in your copy, show people in your images and be professional when answer emails or phone calls, add a smile! 

Stay in touch

Foster an ongoing relationship by asking for contact details and finding out what information your customers are interested in receiving from you. It could be appointment or maintenance reminders, new product or service information, promotion and sale announcements, or your expert advice.


For Buzz Marketing clients this is an incredibly easy process.

We'll meet with you to find out what you want to achieve and discuss content ideas. Michelle will write the newsletter, design the graphics, and add social media and website links. Once you've approved the test we'll send it to your database. Phone Michelle directly on 021 748 700