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Customer communication

 

 




Customer communication


 

Communication is the cornerstone of human interaction and effective customer communication will mean stronger relationships, increased sales and more repeat business and referrals.

Whether you’re speaking to customers in person or over the phone, writing to them by email or text, or adding content to your website and social media channels, your message or information must be easy to understand and act on. Above all, make sure you’re always be authentic, honest and trustworthy.

 

 

Tips for better customer communication

 

Focus on the positive

Tell your customers how you can help them or make their lives easier, not what you can’t do or how inferior you think other products, or your competitors are.

Lose the jargon

Don’t leave your customers wondering what on earth you’re talking about; make sure to use words and phrases they’ll easily understand.

Get the tone right

Don't be too formal or too casual - we find chatty yet professional usually strikes a good balance. 

Stay in touch

Foster an ongoing relationship by asking for contact details and finding out what information the customer would be interested in receiving from you. It could be appointment or maintenance reminders, announcements on new products or services, promotions and sales, or your expert advice.