Customer communication




Customer communication





Communication is the cornerstone of human interaction. 

Effective customer communication builds stronger relationships, increases sales and encourages repeat business and referrals.

Whether you’re speaking to customers in person or over the phone, writing to them by email or text, or adding content to your website and social media channels, your message or information must be easy to understand and act on. Above all, make sure you’re always authentic, honest and trustworthy. 



Tips for better customer communication

Focus on the positive

Tell your customers how you can help them or make their lives easier. Don't focus on what you can’t do or how inferior you think other products, or your competitors are. Learn how to cope with negative feedback. Respond thoughtfully and promptly to a negative review, so others can see you're happy to fix any problems. See our advice on how to approach negative reviews.

Lose the jargon

Don’t leave your customers wondering what on earth you’re talking about! Make sure to use words and phrases they’ll easily understand. For example throughout this website we try to remove marketing jargon wherever possible. For terms we need to use, we have a glossary of marketing terms


Get the tone right

Your brand needs a consistent tone for all verbal, written and visual content. Don't be too formal or too casual; we find chatty yet professional usually strikes a good balance. If great customer service is your point of difference then be friendly and approachable in your copy, have people in your images and be professional when answering emails or phone calls. 

Stay in touch

Establish an ongoing relationship by asking for contact details and finding out what information your customers would like to receive from you. It could be appointment or maintenance reminders, new product or service information, promotion and sale announcements, or your expert advice.


For Buzz Marketing clients, managing customer communication is an incredibly easy process.

We'll meet with you to find out what you want to achieve and to discuss content ideas. Michelle will write the newsletter, design the graphics, and add social media and website links. Once you've approved the test, we'll send it to your database. Phone Michelle directly on 021 748 700


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