Communication is the cornerstone of human interaction. By effectively communicating with your customers you'll create stronger relationships, increase sales and get more repeat business and referrals.
Whether you’re speaking to customers in person or over the phone, writing to them by email or text, or adding content to your website and social media channels, your message or information must be easy to understand and act on. Above all, make sure you’re always authentic, honest and trustworthy.
Tips for better customer communication
Get the tone right
Your brand needs to have a consistent tone for verbal, written and visual content. Don't be too formal or too casual - we find chatty yet professional usually strikes a good balance. Eg. If great customer service is your point of difference then be friendly and approachable in your copy, show people in your images and be professional when answer emails or phone calls, add a smile!
Stay in touch
Foster an ongoing relationship by asking for contact details and finding out what information your customers are interested in receiving from you. It could be appointment or maintenance reminders, new product or service information, promotion and sale announcements, or your expert advice.
For Buzz Marketing clients this is an incredibly easy process.
We'll meet with you to find out what you want to achieve and discuss content ideas. Michelle will write the newsletter, design the graphics, and add social media and website links. Once you've approved the test we'll send it to your database. Phone Michelle directly on 021 748 700