- They are a regular customer
- To receive discounts and special offers
- As part of a promotion
- To receive expert advice
What information should I collect?
We highly recommend you collect at least the basics i.e. name, email, phone number and address or location, but you may also want to consider gathering other information to help you send more personalised and targeted communication.
- Demographics - the customer’s age, gender and profession
- Spending habits - by recording each customer’s transactions i.e. what, when and how often they make a purchase, you’ll know which products and services they want to hear about
Before contacting your customers, make sure you understand the Unsolicited Electronic Messages Act 2007, which covers email, fax, instant messaging and text. The Department of Internal Affairs has fantastic, easily understood information for businesses to help them comply.
Essentially, you must have permission to contact your customer and any commercial message must clearly identify your business, advise how you can be contacted and have an easy to use unsubscribe function.
- Appointment reminders
- Reminders that maintenance is due
- Staff updates, training and personal or professional achievements
- Expert advice
- To hear about a new or existing product or service
- Information on loyalty rewards
- Promotions or offers
- Sale announcements
- Invitations to in store events
- Ask for feedback or reviews