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Product Promotion

 

 

Advertising campaigns 
on Facebook

 

 

 

Effective social media campaigns really create a buzz!

Promotional campaigns are used to achieve a defined set of goals. For example, your business may wish to drive traffic to your website, raise brand awareness, launch a product, increase your social media profile or increase your rate of conversions and sales. A critical part of the campaign is deciding on the theme or message that will be communicated in the promotional activities.
 

Ask the Buzz team to plan your advertising! 

Client: Fairy Flowers 

The goal for the promotion

Fairy Flowers approached Buzz Marketing about running a Valentines Day campaign to increase both their sales and Facebook followers. The advertising campaign was based on the idea that while most women receive much-appreciated red roses on Valentines Day, this is actually not their preferred bouquet. This successful advertising campaign increased sales by 50% from the same day the previous year.
 

The promotional plan

We created a new Facebook cover photo and a supporting Facebook album consisting of eight stunning Fairy Flowers bouquets. We choose a love song theme to name each one.
For example, a beautiful mix of lilies, roses, chrysanthemums and celosia was called ‘Crazy For You’; we named a bouquet of cheery sunflowers ‘You Are The Sunshine Of My Life’; and a traditional bouquet of red roses was ‘Kiss From A Rose’.
  • We invited Fairy Flowers’ Facebook followers to look through the album and like their favourite bouquet or bouquets.
  • Followers were invited to tag their partner if they wanted to drop them a hint!
  • Voting forms were available in store complemented by a poster.
  • Buzz Marketing ran a Facebook advertisement, kept an eye on the comments and posted on the Fairy Flowers Facebook page.
  • The business owner was very happy with results.

The promotion's result

Facebook followers increased by 300 and engagement in the competition was encouraged by suggesting people tag in their partners so each knew the boutique they preferred. This successful campaign increased sales by 50% from the same day the previous year. It worked!