Hashtags are a great way to categorise your social media content and make it more easily discovered by your preferred audience.
While most people know what they are, they don’t know how to use hashtags well. Hashtags help social media users find relevant content and connect with other people interested in the same things. When your business uses a hashtag, you need to make sure is relevant to the content you’re posting or you’ll annoy people rather than leaving a positive impression.
Our top tips
Don’t use too many
A lot of hashtags makes your posts seem spammy and desperate, and you tend to get less engagement. Tweets with just one hashtag have the most engagement, and it starts to drop when you use more than two. Similarly keep it to one or two hashtags on Facebook. Instagram is a bit different and studies on the optimum number of hashtags give varied results. We would suggest no more than five relevant hashtags.
Avoid a hashtag fail
We won’t go into too much detail but if you google ‘hashtag fails’ you’ll get the point. Suffice to say when you put words together with no space, it can appear you mean something completely different! Always consider alternative meanings for words and acronyms. You may want to check Urban Dictionary, but beware, the content can be very graphic.