Why do I need lead generation?
Today, most buyers spend time researching a product or service online before they make a purchase. This means they can learn about a product, service or business without ever talking to a sales person. Lead generation on your website will help your business build a digital presence and be found by someone in the research phase. By offering expert advice in exchange for their contact information, you’ll start to build a positive relationship, be able to keep in contact with them and be the natural choice when they’re ready to purchase.
Your responsibilities with private information
Before contacting people, the Unsolicited Electronic Messages Act 2007 says you must have permission and any message must clearly identify your business, let people know how to contact you and be easy to unsubscribe from. The Department of Internal Affairs has fantastic, easy to understand information to help you.
We recommend never buying leads as the messages you send will be seen as annoying and intrusive, and you could be breaching both the Privacy Act and Unsolicited Electronic Messages Act.
Examples prepared by Buzz Marketing
Use your website to showcase your expertise and experience, increase your database and convert leads into customers.
Buzz Marketing will help your business find new ways to reach your ideal customer and become their supplier of choice.
We’ll customise lead generation strategies to add to your website. We'll ensure they appeal to your ideal customer and fit with your brand and your goals. This may include:
- E books
- Checklists or templates
- Offers to assist
- Top tips from experts
- Information about your service
- Supporting information from partners
- Product demonstrations using video, case studies or before and after photos