Lead generation will help your business attract potential customers and nurture a relationship with them until they are ready to make a purchase.
Why do I need lead generation?
Today, most buyers spend time researching a product or service online before they make a purchase. This means they can learn about a product, service or business without ever talking to a sales person. Lead generation on your website will help your business build a digital presence and be found by someone in the research phase. By offering expert advice, you’ll start to build a positive relationship, and be the natural choice when they’re ready to purchase.
Why can’t I just buy leads?
When you buy leads, the messages you send are mostly seen as annoying and intrusive, rather than helpful and inviting. This is because the people you contact have opted in elsewhere; they probably don’t know your business and/or aren’t interested in receiving anything from you.
However, lead generation is much more positive as the potential customer is in control. They have shown an interest in your business and have initiated a relationship by opting to receive information from you.
Use your website to showcase your expertise and experience, increase your database and convert leads into customers.
Buzz Marketing will help your business find new ways to reach your ideal customer and become their supplier of choice.
We’ll customise lead generation strategies to add to your website. We'll ensure they appeal to your ideal customer and fit with your brand and your goals. This may include:
- Offers to assist
- Top tips from experts
- Information about your service
- Supporting information from partners
- Product demonstrations using video, case studies or before and after photos