Add compelling content to your website to attract potential customers. Nurture a relationship with them until they are ready to make a purchase.
Why do I need lead generation?
Most buyers go online to research a product or service before they buy. This means they can learn about your product, service or business without ever talking to a sales person. Adding a lead generation strategy to your website will help you build a digital presence and be found by someone in their research phase. By offering expert advice in exchange for their contact information, you’ll start building a positive relationship and be able to keep in touch. This could mean you'll the natural choice when they’re ready to make a purchase.
Your responsibilities with private information
The Unsolicited Electronic Messages Act 2007 states you must have permission to contact people. Any message must clearly identify your business, let people know how to contact you and be easy to unsubscribe from. The Department of Internal Affairs has fantastic, easy to understand information to help you.
We recommend never buying leads as the messages you send will be seen as annoying and intrusive. You could also be breaching both the Privacy Act and Unsolicited Electronic Messages Act.
Lead generation examples prepared by Buzz Marketing
Use your website to showcase your expertise and experience. Increase your database and convert leads into customers.
Buzz Marketing will help your business find new ways to reach your ideal customer and become their supplier of choice.
We can customise lead generation strategies for your website to appeal to your ideal customer and fit with your brand and goals. This may include:
- E books
- Checklists or templates
- Offers to help
- Top tips from experts
- Information about your service
- Supporting information from partners
- Product demonstrations using video, case studies or before and after photos