Promote a product or service

 

 

 

 

 

How to...

promote a product or service!

 

 

 

So you have a great product or service… now what?

Many business owners ask us what they should do to spread the word about their products or services. Whether you're launching something brand new or have a sales focus for the month, the to-do list for different sales promotions will be similar. Why are you promoting your business? Is it to increase sales, be more social, get more subscribers, support customers or offer premium features? Here are some ideas, contact us if you want to achieve these goals!!! 

 

Buzz Marketing will customise sales promotions to fit your brand

Add a pop up as people leave your website - sales promotions - Buzz marketing

Share and win social media contest ideas - sales promotions - Buzz Marketing

One day specials offer a quick sale

 We can provide graphics, wording, placement, and the terms and conditions. It's very simple, let's talk! Call Danni 021 777 700


More sales promotions ideas

Increase sales: 

  1. Free shipping/fast shipping  
  2. Sell in bulk
  3. Exit coupons 
  4. Create scarcity 
  5. Clearance sales
  6. New arrivals 
  7. Free gift
  8. Best sellers/top picks 
  9. Limited time offers
  10. Referral rewards
  11. Donate to charity
  12. Packages for discounts 
  13. Affiliate programs
  14. Webinars, videos, workshops

Be more social: 

  1. VIP club/loyalty group 
  2. Contest for customers 
  3. Free gift/free shipping 
  4. Follow and share buttons on website
  5. Messenger communication 
  6. Coupon with subscription
  7. Monthly gift for customers 
  8. Showcase reviews 

Support customers:

  1. Emails to follow up sales
  2. Announce new products or services 
  3. Have a Google map for easy location 
  4. Easy navigation on website 
  5. Offer plenty of support communication 
  6. Create more features as requested 
  7. Host videos for easy customer information  


 

 fa-check-square-o Promotional opportunities

 


Update your website

Make sure your products and services are on your website. Include all relevant information, compelling copy, attention grabbing images and a call to action.

Hold an event

Build some hype and generate sales with an event to showcase your product or service. Make sure you promote the event on your website, in store, on social media and through your e-newsletter. You might even want to list it on some event websites. Invite collaborative partners to join the event to share the cost and spread the word to more networks. Larger events will be more enticing for potential sponsors. 

Post on your social media channels

Keep it short and use a great photo or video to grab attention. See our other tips for successful social media posts. If the product or service is new to your company, tell people why you chose to offer it. Collect social proof like testimonials, endorsements and photos of success! Remember to post in as many places as possible, like Google+, Google My Business, LinkedIn, Facebook groups, Youtube, Vimeo and Snapchat.


Add a video

Video gets a lot of information across quickly. Use it to showcase your product or service and feature it on your website and social media channels. Use a slideshow, Facebook LIVE or GIF maker to add some dynamic interest to your communications.

Send an e-newsletter

Make sure to keep your customers in the loop. See our tips for creating a compelling e-newsletter. Design an invitation, asking your customers to experience your product or service. Always highlight the reasons your customer would benefit buying from you rather than a competitor. Don't just list the features, be different! 

Advertise

Facebook advertising is very cost effective and you can set parameters to target your audience. See our case study of a successful campaign. Use the advertising medium that suits your audience; LinkedIn, Instagram, Messenger or AdWords are all effective to the right customers. 

Have an action plan for your month!

At Buzz we carefully design sales promotions with a complete understanding of your message and target audience, without being wasteful of resources that your business can ill afford. 

Call Danni 021 777 700 or Michelle 021 748 700


Let's get social! Check us out on Facebook and Pinterest.