Improve your website results with SEO strategies!
Do you attract plenty of website visitors, but find that they're not converting into customers or leads? Need to improve the visibility of your website in search engines? Want to outshine your competition?
Search engine optimisation (SEO)
SEO is used to increase the number of visitors to your website from search engines. To help your search engine rankings, ensure your website has great content, and regularly add new customer-focused information.
Make sure you don't miss out on opportunities to attract new customers!
In New Zealand, most people use Google to find information, solve a problem, buy products or services, and locate local businesses.
SEO is marketing that focuses on improving your ranking in organic, or non-paid, search engine results.
SEO isn’t just about building a search-engine friendly website, it’s about ensuring your website is useful to the people who visit it as well. In fact, Google’s Webmaster Guidelines state:
- Make pages primarily for users, not for search engines.
- Don't deceive your users.
- Avoid tricks intended to improve search engine rankings. Ask, "Does this help my users? Would I do this if search engines didn't exist?"
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
While there are many different aspects to SEO, they can be divided into on-page and link building strategies.
The goal of on-page SEO is to make your website easy for both users and search engines to understand.
Search engines send automated robots called ‘crawlers’ or ‘spiders’ to crawl the web, follow links and index the content they find in massive databases. As Matt Cutts, former member of the Search Quality group at Google explains, “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at least as much of it as we can find.”
While search engines are becoming increasingly sophisticated, they can’t see or understand a web page the way a person does. Buzz Marketing can improve your on-page SEO to help search engines decipher what each page is about and how it might be useful. We’ll also ensure your snippet or description entices the searcher to click through when you show up in a result.
Search engines want to provide the best possible results for their users, so they track what people do, including what they discover, react, comment and link to.
Your ranking in search engine results is not only determined by how your page is indexed by crawlers, but also on the user experience. In order to rate highly, your content needs to be seen, shared and talked about.
Search engines use meta information to assess how visitors interact with your website, and to gain insight into the quality of your web pages. Buzz Marketing will create a postitive user experience that encourages visitors to share, link to, bookmark and return to your website. These are actions that contribute to higher search result rankings.
As search engines crawl the web to index content, the links they find act like pathways between web pages.
As you know, the internet has huge amounts of spam; some estimates put it as high as 60% of the web’s content. Search engines don’t want to send their users to spam, so they use systems to measure trust. They treat links like popularity votes and use complex algorithms to evaluate websites and pages based on the information they collect.
However, quality is key when it comes to link building. Search engines know trusted sites tend to link to other trusted sites, while a ‘spammy site’ will receive almost no links from trusted sources. Buying links can backfire and destroy your trust rating, as search engines are always finding new ways to detect bought links. Buzz Marketing recommend a long-term, consistent strategy that focuses on building links naturally.