When it's done right, email marketing enhances both the relationship and the experience your customers have with your business.
Successful businesses are great at customer retention because they know you get better results from selling to customers you already have, than by trying to find new ones. E-newsletters are a great way to boost your retention rates by engaging your customers and building loyalty and trust.
A successful email offers something of value to your audience. This could be telling them something they don't know, solving a problem they may have, giving expert advice, inspiring them or informing them about an exciting new service, product or promotion. Whatever it is, make sure the focus of your e-newsletter is on what the recipient will be interested in rather than too much unnecessary information about your or your company.
"The best way to market online is to teach, to regularly deliver valuable content to your audience so they will trust you and eventually want to purchase from you." Nathan Barry
Tips for creating compelling e-newsletters
Write a tempting subject line
We all know first impressions count, so make sure your subject line piques the reader's curiosity. Don't make it too long or it will get cut off.
Set the preview text
Preview text offers a peek inside your email. If you don't set it yourself, it pulls from the body of the email and could be a wasted opportunity to entice your reader.
Get the tone right
Your email needs to strike a chord and engage with your reader. Don't be too formal or too casual - we find chatty yet professional usually strikes the right balance.
Keep it personal by writing in the first person and using words like 'you' and 'your'. Oh, and avoid using jargon!
Less is more!
Long paragraphs look overwhelming and people can end up deleting your email without reading it. Break up the copy with headings, images, bullet points and small bites of information. Include more detail on your website and add links so your reader can find out more if they're interested.
Use great images
Enhance your email with striking photos that will attract attention, add context and help readers's visualise your idea. Use photos that you own, are public license or from suppliers. Don't use images you found Google or a competitors website; this is illegal and a breach of copyright.
Don't flood their inbox
Be strategic about how often you send messages to your database. If you're sending information they don't value or sending too frequently, they could get annoyed and unsubscribe.
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For Buzz Marketing clients this is an incredibly easy process.
We'll meet with you to find out what you want to achieve and discuss content ideas. Michelle will write the newsletter, design the graphics, and add social media and website links. Once you've approved the test we'll send it to your database.