Websites rank highly when trusted

What is Domain Authority?

If your website sits quietly on page 3 (or worse) of Google, chances are you’re not getting found by people who genuinely want what you offer. One reason could be your domain authority.

What is Domain Authority?
In simple terms, domain authority (DA) is a score that predicts how likely your website is to rank well in search engines compared to other sites. It’s not an official Google ranking factor, but it does reflect how trustworthy and relevant your site appears based on things like the quality of your content, the strength of your backlinks, and your overall site health.

How to Improve It — Real Actions, Not Empty Promises

• Publish genuinely helpful, original content — Google rewards sites that answer real questions better than anyone else.

• Earn quality backlinks — Get reputable websites to link to yours. Think local news mentions, guest blogs, partnerships.

• Fix technical issues — A slow, glitchy site hurts your score. Optimise page speed, fix broken links, and secure your site (HTTPS).

• Make it easy to navigate — Good structure helps search engines index your pages properly.

• Stay consistent — One new blog every six months won’t cut it. SEO takes steady, ongoing effort.

The Real Benefit
Improving your domain authority is not a ‘quick hack’. It’s about building a credible online presence that attracts people who trust you enough to buy — without you paying for every single click.

If your website is underperforming now, investing in an experienced SEO partner can save you time, wasted ad spend and a lot of guesswork. A good agency knows how to build authority the right way — so your site works harder for you in search, and stays competitive as AI recommendations become more common.

Here’s what actually works:

"We recently embarked on an SEO campaign with Buzz and managed to reach page 1 Google in a highly competitive industry in only a few months! Having been left with only disappointment after engaging with multiple other marketing companies, I can highly recommend Buzz Marketing."

Alex Cowan

Precision Painting & Decorating

Improve your domain authority

Think all this sounds too technical and time consuming with a focused approach... you're right!