What is Google AdWords?
People use Google to search for products, services or information and most results will include Google ads paid for by businesses.
Of course Google ads won't work for everyone. For example, businesses offering unique products or services which people haven't heard of, or that sell something people simply don’t search for, may end up wasting money on this type of advertising. Find out if your business would profit from AdWords.
Google advertising is a great marketing tool for attracting potential clients.
Another great option Google advertising offers is remarketing. This involves showing your ad to your target market if they’ve seen it before or visited your website but not purchased. For a fixed period of time, when your audience goes on particular Google affiliated websites, your ad will show up to remind them about your business, and hopefully prompt them to click through.
Ensure you make the most of your Google AdWords budget
What you need to get started
Getting started with Google AdWords is relatively straight forward. However, for your ads to be effective, you'll need to know the following:
- What's your end goal. Do you need more leads, to increase sales on your e-commerce website or do you want to push your brand message?
- Who is your target market and what do they search for?
- Which of your products or services will be most popular?
- Which geographic areas will you target?
You'll get the most from Google advertising if your campaign is set up by a specialist who knows all the ins and outs. However, this is just the first step - it's essential your campaign continues to be managed. Ongoing monitoring allows adjustments to be made that ensure your campaign performs to its full potential.
A landing page is a a dedicated place for a visitor to ‘land’ when they click on your paid Google advert.
You should have a landing page for each campaign, so the content is customised to the advert and you can track its success.
Include specific information that relates to the advert's call to action. For example, if it has a 'learn more' button, the page should offer further information or advice on the featured topic.