Make informed decisions about Google Ads

Understanding Google Analytics can seem overwhelming, but it's essential for making informed decisions about your Google Ads

Google Analytics helps business owners learn more about customer behaviour on a website and whether Google Ads are converting into sales. Let's dive into the basics so you can confidently assess your ad performance and optimise your marketing efforts.

Google Analytics terminology

Visits

The number of individual IP addresses visiting a site. The number of visits resets after 30 minutes, so one person visiting your site twice within half an hour counts as one visit, but the same person coming twice, two hours apart, will register as two visits.

Pageviews

The number of times individual pages have been viewed.

Pages/Visit

The average number of pages users view on a site.

New Visits

The percentage of first-time site visits.

Average Time on Site

The amount of time users spend on a site.

Bounce Rate

The percentage of users that leave after viewing only one page. Note that other stat systems measure bounce rate based on the time period of the visit, so keep this distinction in mind if comparing stats between two different systems.

Direct Traffic

Site traffic that arrives from a URL typed into a browser or from a bookmarked link.

Referring Sites

Websites that send traffic to a site by providing referral links.

Search Engines

Traffic that arrives at a site through search engine results.

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