Improve website SEO & attract customers

Make the most of your website with content that attracts potential customers

A website is a crucial marketing tool for small businesses. Use it to showcase your expertise, build a strong reputation and ultimately grow your business. You should be regularly adding new content to attract customers and constantly work to improve search engine optimisation (SEO) tactics.

9 ideas for new website content

Write a blog

Use a blog to regularly publish informative and engaging articles related to your industry. By providing valuable insights, tips and advice, you can establish yourself as a thought leader and attract potential customers. Make sure to optimise each post for SEO by using relevant keywords and meta tags.

Add a resources section

Consider including a resources section on your website where you can share useful information, guides, e-books or downloadable templates. This provides real value to your audience and demonstrates your expertise. Optimise these resources for SEO by including relevant keywords in the titles and descriptions.

Include case studies

Showcasing successful projects demonstrates your capabilities and builds trust with potential customers. Each case study should highlight the challenges you faced, the solutions you provided and the results achieved. Include testimonials from satisfied clients to further strengthen your reputation.

Expand product or service descriptions

Detailed and comprehensive descriptions of your products or services not only helps potential customers understand what you offer, but also improves your website's SEO. Using relevant keywords throughout the descriptions will boost search engine results.

Create video content

Video content is highly engaging and can help connect with your audience on a more personal level. Use video to showcase your products or services, share expert tutorials or tips, and to provide insight about your industry. Optimise the video titles, descriptions and tags for SEO to ensure they appear in relevant search results.

Start a podcast

Starting a podcast related to your industry can help you reach a wider audience and establish you as an authority in your field. Invite industry experts as guests and discuss relevant topics that will interest your target audience.

Host webinars or online events

Webinars and online events are excellent opportunities to engage with your audience, share valuable insights, and establish yourself as an industry expert. Choose topics that are relevant to your target audience and promote the events through your website and social media channels.

Add testimonials & reviews

Testimonials and reviews from satisfied customers can significantly boost your credibility and reputation. Showcase them on your website's home page, include them with relevant product or services or create a dedicated page for testimonials. Ask customers to leave Google reviews to enhance your online presence.

Collaborate with other businesses

Collaborating with other businesses in your industry can help you expand your network and reach a wider audience. Consider partnering with a complementary business to create joint content, including guest blog posts or co-hosted webinars.

Contact Buzz for help

A website is not just 'set and forget'; it needs to constantly grow and evolve. We can help you develop a strategic plan to expand your website content, improve SEO and increase website traffic. Get in touch today!