Be relevant, trustworthy & well optimised

How does ChatGPT select businesses to recommend?

ChatGPT draws information from a wide array of sources, including:

• Trusted directories and review sites: Platforms like MoneyHub, Yelp and Trustpilot.

• Search engine data: Information from Bing and Google, including business listings and reviews.

• Your own website: Content, testimonials and structured data present on your site.

• Media mentions and backlinks: Articles, blog posts and other online content referencing your business.

AI looks at how often your business is mentioned in a positive way across different websites to decide if it's trustworthy and relevant.

How to improve SEO ranking in ChatGPT

Optimise for local SEO

• Ensure your business is listed on Bing Places and Google Business Profile with accurate and up-to-date information.

• Encourage satisfied customers to leave positive reviews on these platforms.

• Regularly update your listings with new photos, services and posts.

Enhance your website's authority

• Publish high-quality, informative content that addresses common customer questions.

• Use clear headings, meta descriptions and schema markup to help search engines and AI understand your content.

• Display testimonials and case studies to build trust.

Get your business mentioned on trusted websites

• Get featured in reputable directories and industry-specific listings.

• Collaborate with local influencers or bloggers to mention your business.

• Engage in community events or sponsorships that can lead to media coverage.

Create a consistent, positive and authoritative online presence so AI tools recognise and trust you

Maintain fresh and positive reviews

• Implement a system to regularly collect and respond to customer reviews.

• Address negative feedback constructively to demonstrate your commitment to customer satisfaction.

Monitor and adapt

• Use tools to track where and how your business is mentioned online.

• Keep an eye on how search and AI tools change and adjust your approach when needed.

By focusing on these areas, you can improve your chances of being recommended by ChatGPT and similar AI tools.

"We recently embarked on an SEO campaign with Buzz and managed to reach page 1 Google in a highly competitive industry in only a few months! Having been left with only disappointment after engaging with multiple other marketing companies, I can highly recommend Buzz Marketing."

Alex Cowan

Precision Painting & Decorating

Ready to start building backlinks?

Think all this sounds time consuming and needs a focused approach... you're right!

Need help finding backlink opportunities that work for your industry and budget? Whether it’s crafting guest blog pitches, identifying local listings or setting up a link-building strategy — we’re here to help.