Case Study: Why LinkedIn matters for small business

Think of LinkedIn as a networking event that never ends. The more people who know about you, the more opportunities you have to generate leads and build credibility. For small business owners, LinkedIn is a powerful platform to showcase expertise, connect with decision-makers and stay top of mind.

Buzz Marketing helped Image Lounge transform its LinkedIn presence by optimising their profile and building a consistent posting strategy

With regular, professional content highlighting Birgit’s photography and client stories, she has increased her visibility and credibility online, showcasing the power of LinkedIn to generate awareness and build business connections.

The challenge: Unsure what to do

Auckland commercial photographer Birgit Utech, knew LinkedIn could help grow her business, Image Lounge, but struggled to use it effectively. She didn’t have the time to post consistently and often wasn’t sure what to share. Her profile wasn’t optimised to highlight her expertise or attract the right audience, meaning her presence wasn’t working as hard as it could.

The solution: A consistent posting strategy

Buzz Marketing optimised Birgit’s LinkedIn presence with a refreshed business profile. Her tagline was updated to immediately communicate her expertise, and her overview was rewritten to tell the story of how she works with clients, weaving in strategic keywords to boost visibility.

We also developed a consistent posting strategy:

• Several posts every week featuring Birgit’s striking photography

• Customer stories highlighting how her clients use her images to promote their own businesses

• Engagement tactics such as tagging people and businesses, linking back to Birgit’s website and using relevant hashtags

• Flexible input: when Birgit wants to share something specific, she simply sends through photos and bullet points, and we craft the post for her

This approach ensures Birgit’s voice shines through while freeing up her time to focus on photography.

The results: Engagement and visibility

Buzz Marketing’s strategy has delivered strong engagement and visibility. One standout post, featuring Atlas Concrete Ltd.’s new Takapuna headquarters, generated hundreds of likes, eight reposts and comments from people and businesses connected to the building project. This not only showcased Birgit’s photography but also amplified her client’s achievements, boosting reach and credibility across industries.

By consistently showing up on LinkedIn with polished, professional content, Birgit has strengthened her brand, expanded her network and positioned herself as a photographer for businesses looking to stand out.