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Make a great impression with professional photography
Stand out from the crowd with unique images
If you're serious about presenting your business in the best possible light, invest in professional photography.
In a competitive market, credibility is crucial. Professional photography accurately represents products and captures the beauty and detail of completed projects. Investing in high quality images is a game-changer for showcasing your expertise and boosting your brand visibility.
Why is quality photography so important?
A professional appearance and accurate visual representation of products builds consumer trust.
Photographs help people imagine themselves using a product or service to improve their life.
Strong images show your brand as dynamic and timeless.
Human brains like information that can be processed quickly. Photographs are a perfect example of this, so make them count.
Fantastic images are great attention grabbers. People will spend more time on your website if they like what they see and are more likely to spread the word by sharing with their social networks.
Photographs are a way to connect on an emotional level. When audiences can identify with what they see, they're more likely to support your business.
Invest in professional portraits
Your corporate portrait gives clients a first impression of your business. An up-to-date, quality headshot is your personal billboard and gives a powerful positive message. It says a lot about you and how you do business. Don't damage your professional image or branding with an amateur headshot.
Tips for a great headshot
Be your true professional self. You want your portrait to reflect the person your clients and customers see. Don’t try a new style of make-up or hair just for your headshot.
Avoid loud graphic logo shirts, busy patterns or thin stripes.
Be open with your photographer about anything you’re self-conscious of so they can work around it.
Instead of anxious chit-chat, take a few deep breaths to relax yourself.
If you usually wear glasses, give them a good clean. If you're not wearing them for your portrait, take them off and give any red marks on your nose plenty of time to disappear.
Make eye contact with the camera as if it were a client.
In-work shots
Capture the true nature of your business with in-work shots. Get your message across and build trust with your audience by revealing some behind-the-scenes action. While stock photos are good quality, they aren’t unique to your business - there's always a chance of the same image being used by a competitor.
Product photography
Top-quality product shots are crucial. Buyers faced with the choice of the same product from different sources will always go for the one that looks better. Cameras don’t see things the way the human eye does, often distorting size and colour among other things. Professional photographers will ensure your products are accurately represented.
Tricks of the trade
A slow-loading website, bogged down by enormous graphics is annoying to users who will simply leave a sluggish page. That's why you need photographs that will work on all platforms. Photographers are knowledgeable about sizing images and will supply variations for use on your website, social media, email signatures, e-newsletters and print material.
Showcasing your work gets you noticed!
Our client, Qualitas Builders, invests in a professional photo shoot to showcase key building projects. These images are used on their website, social media and in supporting marketing material such as proposals and advertising.
After photos (taken by the amazing Birgit from Image Lounge) of a renovated bathroom were spotted in a social media post, they landed this feature in abode magazine.
