Great marketing videos start with the planning!

People are consuming more video content than ever before

Video is a great medium for testimonials, advertising, showcasing products and keeping customers informed. They're a great way to make a connection, share a story and get a lot of information across quickly. Video can stop people scrolling on social media, and keep people on your website longer... and Google likes pages where people spend 'dwell' time!

It’s all in the preparation!

While many business owners feel video is too expensive, time consuming and complicated, it doesn’t need to be! Buzz Marketing can help by planning the video shoot and making sure everything runs smoothly on the day. We'll write a brief for the videographer so they know exactly what footage they need to get. We can send questions to help prepare the people being filmed, and can even come on location to make sure everything goes to plan.

We're happy to work with your chosen videographer. We've worked with Sam from Flying Start and Jonathan from Chillbox Creative, and can highly recommend them.

Tips for presenters

Sharpen your front-of-camera skills with these tips from Flying Start.

Don’t wing it

Read your notes or script out loud in front of the mirror. Once you've practised, present to a trusted friend or family member.

Slow down

Nervous or inexperienced speakers tend to talk way too fast. Consciously slow your speech down and add pauses for emphasis.

What to wear

Think about what you’ll wear for filming and make sure you’ll be comfortable. Avoid pure white, skin tones, black and deep blue as they can blend into the background.

Case study: Client testimonials for Qualitas Builders

Amanda says, "We thoroughly enjoyed having Danni assist us with producing our two video testimonials for our website. It was reassuring to know that Danni has an excellent understanding of our brand and was really clear with what content we needed to capture to get maximum value.

Danni worked directly with our chosen videographer so they knew what we were working to achieve and to ensure we captured the right content to get our marketing messages across. On the day, Danni was very encouraging and calming, there were a few early nerves but these were forgotten with Danni’s relaxed manner. With well organised and well structured questions, the answers given allowed us to tick off a lot of the likely questions and concerns for our future clients.

All in all, we had a fun afternoon. We knew that all bases were covered as Danni's experience and planning showed, it certainly eased the burden for us in terms of just needing to organise the logistical part of the day and having the right people in the right place at the right time - Danni took care of all of the related content and questions and we are super happy with the results. It has filled out our marketing information for clients and as a result we are having more contacts made with us directly after people have been to our website and have seen the positive shared experiences from our videos."

Contact Buzz for help