Take our 7 day website challenge!
Improve your website in 7 days
Join our website challenge and see what a difference a week can make!
In today's digital age, your website could be the first impression potential customers have of your brand. A well-designed, user-friendly website can significantly boost your credibility, attract more visitors and convert them into loyal customers. Don't miss this opportunity to enhance your online presence, make a start today.
Your time starts now!
DAY 1: Make a strong impression with your home page
Don't assume a website visitor will look at everything. For a fresh perspective, look at your home page for just 10 seconds. Can a new visitor understand exactly what you offer in that time? Improve your home page by making the images and copy very obvious and compelling, with a clear marketing message.
DAY 2: Create a new landing page
A landing page is a dedicated place for a visitor to ‘land’ when they click on a paid Google or social media advert. It should have all the information the visitor expects or needs to see, including a compelling call to action. Each campaign needs a landing page, so you can track the success of the advertising.
DAY 3: Add lead generation
Encourage people to give you their contact details by offering free expert information. Include an opt-in to receive further information so you can start email marketing automation straight from your website. You’ll start to build a positive relationship and be the natural choice when they’re ready to purchase.
Not sure what you can offer? See our lead generation ideas for inspiration.
DAY 5: Unlock the power of video!
Videos keep people on your website for longer and Google likes that! Use video for product demonstrations and testimonials, and to build trust by showcasing your expertise and skills.
Don't know where to start? Read our tips on planning a video.
DAY 4: Communicate with potential customers
With your website collecting contact details you need to send something useful. How often do you email your database? For many businesses, the answer is probably not often enough. Once an email automation campaign is set up, your leads are contacted automatically. This means you can spend your time and marketing dollars in a more targeted and effective way.
DAY 6: Use Facebook Ads to attract the right visitors
It’s not enough to have a website, people need to visit it! An advertising campaign on Facebook is cost effective and attracts potential customers to your website. Get in touch if you'd like help running a successful Facebook campaign.
DAY 7: Use Google Ads to find your customers
Everyone uses Google to search! Pay-per-click advertising really works because the best time to get people to visit your website is when they’re searching for you or your products or services. If you’re not using Google Ads, you should!
Contact Buzz for help
We'll help your business find new ways to reach your ideal customer. Start new targeted marketing campaigns and see impressive results. What are you waiting for? Get in touch today!