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How to write an authentic video script

Write a video script that's authentically you

How to write video scripts that sound like real conversations

You can usually tell when someone is reading a script. The sentences are polished. The delivery is careful. Every word is in the right place.

And yet it doesn't sound like a real person talking. Here are some tips on writing a script that sounds natural rather than robotic.

1. Write how you speak

Most people don't speak in perfectly constructed paragraphs. We use shorter sentences, contractions, pauses and the occasional "so", "actually" or "the thing is".

Try writing down how you'd explain the topic to a client sitting across from you. If you wouldn't say it in conversation, don't put it in the script.

2. Use shorter sentences

Long sentences are harder to say naturally and not as easy for the viewer to follow. Instead of trying to fit everything into one sentence, break it up.

Shorter sentences also give you natural places to pause, helping you sound more relaxed and giving the audience time to absorb what you're saying.

3. Use words your customers use

If your customers say "get more enquiries", don't write "increase lead generation opportunities".

If they say "building a new home", don't turn it into "residential construction".

Good scripts use the language your audience already uses. You don’t need to make your language more complicated to sound professional.

4. Write for the ear,
not the eye

A sentence can look perfectly good on a page but sound awkward when spoken.

Read your script aloud as you're writing it. If you run out of breath, stumble over a phrase or find yourself wanting to change the wording, change the script. Don't force yourself to deliver something that doesn't sound natural.

5. Don't script every word

For some videos, a full script is useful. For others, bullet points or a loose framework will work better.

You might only need:

Opening: What's the problem?
Point 1: Why does it happen?
Point 2: What can people do about it?
Close: What's the takeaway?

The more familiar you are with your subject, the less you may need to write word for word.

You might find yourself replacing words, shortening sentences or adding phrases you naturally use.

That's a good thing. The second version will probably sound much more like you.

The goal isn't to create a perfect performance. The script should support you and make it easier to communicate your message naturally, clearly and confidently.

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